"Art is a portal to the worlds that everyone has within themselves"
Noemi Scaffidi, a theater actress, was born in Messina, in 1997. After an artistic training and enrollment at the University of Palermo, she decided to found the Emomi brand together with her mother Teresa Natoli. Her artistic background is clearly visible in her perfumes. The perfumes, in fact, become a meeting point in which different artistic figures come together to give life to an olfactory experience.
“Sicily in our artistic products is an overbearing background; draws the lines of the stories we tell and imposes itself with its unmistakable scents and colors that, who has seen them at least once, will keep them in their hearts forever”
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The opinion of the Governance
Smell has always been one of the most mysterious senses due to its close correlation with limbic memory, an ancestral memory capable of immediately associating a memory or emotion with a fragrance, making them relive even after many years: images olfactory, unlike the visual ones, manage to remain intact over time.
This is why the perfumes of Noemi Scaffidi – that she is also an artist and theater actress – immediately evoke Sicily, with their warm notes of lemon and bergamot on a musky base.
And even before diving into the fragrances, the beautiful packaging of the bottles, with the colored dark browns or the “triskel”, tell us about Sicily and traditions, interpreted with taste and sensitivity.
Eliana Calandra, Madrina of Traditions